nativelobi.blogg.se - Person aha moment

This would really give you the full picture what might have delighted these users so much that your product was the winner for them. Ideally, the process will be a combination of analysing customer data points coming from tools like Amplitude, Mixpanel, Heap or another, AND then conducting 1:1 interviews with a few of your power users. It’s extremely important to not force this step, some products just don’t have clearly defined Aha! moments and pushing the process in the wrong direction might have negative consequences for your product. Focus on analysing the real actions of your users.

The challenge in this step is to avoid biases and assumptions that come from your gut feel. Remember – you’re looking for patterns, not for interesting points raised by individual users. The task here is to identify what features or part of your offering make your power users come back and why they have chosen your product.ĭepending on the size of your userbase and the tools you’re using, this could be automated or you can conduct in-depth qualitative research.Īs a rule of thumb, you’d be looking for behavioural patterns of your power users – what did they do differently from the users who churned? Is there a particular action they took or a section they visited that made them come back again? Or is there a particular need they had that the other users didn’t? Step 2 – Find behavioural patterns that relate to retention The segmentation filters here vary from product to product, but you’re basically looking for your “evangelists” who use your product on a daily/weekly basis to serve their needs. To do this, you can use a survey to find out the people who’d be “very disappointed” if your product disappears tomorrow, or rely on your customer data and create a segment with your most active users. Unlike in typical UX where you’d be looking for loopholes in the user journeys to help you improve the product, discovering your Aha! moment starts with identifying your power users and what they love about your product. Let’s look at the process of identifying your Aha! moment step by step: For service businesses, this could be an extremely well-organised and communicated process/delivery framework that differentiates them from their competitors.Īs you can see from the examples above, the Aha! moment could be very different from product to product and things get more challenging when it differs for different user segments.

Whatsapp – group chats were a strong Aha! moment for early adopters.

Domino’s app – “visualising” your pizza in the oven shortly after you order it.

Uber – seeing where your car is at the touch of a button.

Slack – they found out that team members need to exchange around 2,000 messages to feel its real value.

Facebook – for Facebook the minimum number of friends to get you hooked was “7 friends in the first 10 days”.

Twitter – the team discovered early on that a user needs to follow at least 30 people to see the value of Twitter.

Let’s cover a few examples from world-famous brands. These features are not their core value, but they make you think that the product is “something”, you’re subconsciously intrigued by the product’s potential. Think Slack’s magic link instead of a password or Instagram camera effects (Snapchat style). This is especially valid for new products where the first few moments of interacting with your product are critical. Aha! moments are all the delightful interactions and “wow” moments that create a powerful impression and enhance the perception of a product superiority and value. This experience is what turns early adopters into power users and evangelists.”įrom a design and UX point of you, we believe the Aha! moment could be extended even further. Or in other words, why that product is a “must have”. “Wow! That’s awesome! That’s exactly what I needed!”Īccording to Sean Ellis and Morgan Brown, as published in their book “Hacking Growth”, the Aha! moment is “the moment that the utility of the product really clicks for the users when the users really get the core value – what the product is for, why they need it, and what benefit they derive from using it. It’s not a rational analysis of the product’s capabilities but a pleasant emotional reaction to a specific feature, interaction or experience that clicks with them. The Aha! moment is when a user suddenly realises the core value they get from a product. What is the Aha! Moment in product delivery? The Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary.